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ELF Champions Next Generation of Women with Hello Sunshine Partnership

The Happi Top 50 Company supports the Reese Witherspoon-founded Hello Sunshine in building a highly inclusive online and offline experience that champions curiosity, celebration and connection.

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By: Lianna Albrizio

Associate Editor

ELF has forged a foundational partnership with actress Reese Witherspoon’s Hello Sunshine in the launch of Sunnie, a first-of-its-kind media, experiential and lifestyle brand created to support, inspire and champion the next generation of women as a full ecosystem and community. The founding principle is that teens and young women need tools – not rules – to succeed without the pressure of having everything all figured out. ‘Joy is Rebellion’ As Sunnie’s partner, ELF supports Hello Suns...

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